Voice

The Castle Building Centres brand voice is that of a trusted friend and neighbour. It is familiar, knowing, helpful and confident. Our brand voice represents the expertise and commitment of people who have dedicated our careers to becoming dependable experts in building supplies and who have invested back into our communities. We share a deep connection with the customers in our communities, because we understand how much they trust and rely on us: to be problem-solvers, to provide accessibility to products and services and to possess specialized knowledge, specific to where we live. We are people you already know, who know what we need, because we share the same community. We speak in the same voice as our customers, wherever we may be.