DESIGN RESOURCES
Primary signs let people know that you are their Castle Dealer. They are visible from the street and are part of your pylon signs near the road and on buildings such as your store, sheds or warehouses.
The established design format for Primary Signs allows Dealers to retain their identity, while maintaining the brand unity of the Castle network. The approved guideline is for at least 50% of the sign surface area to feature Castle Building Centres branding, with the remaining space being used for Dealer identification.
Dealer identification is to appear in Helvetica Black font, uppercase letters only. In circumstances where the Dealer name is too long to fit the space available, Helvetica Condensed Black font shall be used.
Castle has designed two Double Pylon sizes for your primary sign:
- Castle sign 8’ x 6’ with reader board of 8’ x 3’
- Castle sign 10’ x 7’ 6” with reader board 10’ x 3’ 6”
The Castle logo is not required on directional signage; however, lettering is to be Helvetica Black, in Castle Gold (PMS #123) and reversed out on a Reflex Blue background. Directional arrows are to be in red (PMS #485).
When replacing sign faces, the Castle logo must appear first and occupy 1/3 of the total length of the sign. The Dealer’s trading name occupies the remaining 2/3 of the sign and appears in Pantone Reflex Blue, on a white background, In Helvetica Black or Helvetica Extra Condensed.
Click the button below to view the Castle In-Store Signage Guide, which includes:Colour & Brand Specifications, Racks Flat, Racks Trapezoid, Racks Triangle, Signs Aisle, Signs Aisle, Signs Hanging Aisle, Signs Hanging Circular, Signs Hanging Department, and In-Store Samples.
Castle In-Store Signage GuideBMF In-Store Signage GuidePrimary signs let people know that you are their Castle Dealer. They are visible from the street and are part of your pylon signs near the road and on buildings such as your store, sheds or warehouses.
The established design format for Primary Signs allows Dealers to retain their identity, while maintaining the brand unity of the Castle network. The approved guideline is for at least 50% of the sign surface area to feature Castle Building Centres branding, with the remaining space being used for Dealer identification.
Dealer identification is to appear in Helvetica Black font, uppercase letters only. In circumstances where the Dealer name is too long to fit the space available, Helvetica Condensed Black font shall be used.
Castle has designed two Double Pylon sizes for your primary sign:
- Castle sign 8’ x 6’ with reader board of 8’ x 3’
- Castle sign 10’ x 7’ 6” with reader board 10’ x 3’ 6”
The Castle logo is not required on directional signage; however, lettering is to be Helvetica Black, in Castle Gold (PMS #123) and reversed out on a Reflex Blue background. Directional arrows are to be in red (PMS# 485).
Site signs can be ordered through the Castle Buying Guide.
Your lumber yard is a competitive strength. Promote it by installing a Lumber Yard sign to let everyone know what business you are in. Use of the Castle logo is not required on lumber yard signs. Lettering is Helvetica Black in Castle Gold (PMS #123), reversed out of a Reflex Blue background. The ‘Maple Leaf’ icon is red (PMS #485)
To choose the correct letter height for your sign, follow the standards outlined in Castle’s Letter Height Guide.
To convert an existing sign to Castle branding, simply paint frames, boxes, poles and cladding in Castle Blue (Pantone Reflex Blue). Castle Blue paint is available from Pittsburgh Paints (#7062 Blue) and from SICO (#L5C22, M4C 26, V1C).
When replacing sign faces, the Castle logo must appear first and occupy 1/3 of the total length of the sign. The Dealer’s trading name occupies the remaining 2/3 of the sign and appears in Pantone Reflex Blue, on a white background, In Helvetica Black or Helvetica Extra Condensed.
Castle has sourced the following 3M colours for use replacing your sign faces.
