Brand Promise: Your trusted building supply partner®
Castle Building Centres stores are your local trusted building and hardware supply partners, who have the knowledge and support to provide you the right solutions at the right price. Run by people you know, who know what you need.
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Castle Building Centres offers a unique package of consumer benefits, including:
- Castle stores are independent and locally owned by the friends, neighbours and families you know
- Castle store owners have a vested interest in the success of their local communities
- Castle members work hard to earn and keep their customer’s respect
- Large or small, my local Castle store has access to an unmatched selection of products to meet my every need, if a customer can't find "it" we'll get it for them
- Though Castle doesn’t advertise it, their prices on major brands are often equal to or better than big box stores and other competitors
- Castle stores offer top quality brands and products, just like the big box stores – in fact they have easy access to products not available anywhere else
- I feel like I can trust shopping at Castle, because they are a part of my community
- Large or small, my local Castle store has access to an unmatched selection of products to meet my every need, if a customer can't find "it" we'll get it for them
- Advice from my local Castle gives me peace of mind because, not only are they experts in building supplies, but they are also experts in my region
Customer Reasons to Believe
- Castle stores are locally owned and operated – they are not part of a national franchise or a corporate big box chain
- Castle stores are independently owned, so the products offered cater to the needs of my market and region
- The money I spend at my local Castle store stays in my community – it doesn’t go to a national head office
- My local Castle store owner has invested their time in becoming the building supplies expert in my region
- Though my Castle local store may be small or isolated, my dealer is part of a much bigger network and has access to whatever hardware or building supplies I could ever possibly need
Brand
About
Learn about this brand standards guide, as it outlines the brand communication style for Castle Building Centres.
Brand Promise
Discover the story of our local trusted building and hardware supply partners.
Voice
Learn about our friendly, approcahable, professional, and trustworthy tone of voice, designed to build trust and foster relationships.