Imagery
Although the style of Castle Building Centres photography will vary according to the communication, it will generally be characterized as familiar, approachable, friendly, wholesome and natural. The photographs chosen for advertising and marketing materials can either enhance or detract from public and competitor perceptions of the Castle brand.
When appropriate, photography should reflect our brand voice by demonstrating not only our technical knowledge and the products we sell, but also our connection to our community and our understanding of our customers' lives.
Design
Logos
Learn about our guidelines and best practices for using our logos, as this helps to ensure that our brand identity remains strong and consistent.
Colour
Learn about our brand’s colour palette and how we use it consistently to create a strong recognizable brand identity.
Typography
Learn about our guidelines and best practices for using our logos, as this helps to ensure that our brand identity remains strong and consistent.
Imagery
Learn about our brand’s colour palette and how we use it consistently to create a strong recognizable brand identity.
