Castle Retail Logo
- The background, or “Shield”
- The ‘Castle’ name
- The ‘Maple Leaf’ representing that we are proudly Canadian
- The words ‘building centres’ in lowercase letters
The three elements are always to be used together, on all Castle communications. The elements must never be separated or displayed alone.
The registered trademark symbol ® is required when using the logo. The placement of the ® is to be located consistently to the bottom right of “s” in the word “centres” and sits outside the border of the shield.
- Shield – Pantone 280
- Castle Logo – Pantone 123 C (Pantone 109 U for uncoated stock)
- Maple Leaf – Pantone 485
- building centres wordmark – White
These colours must be used consistently across all internal and external communications. When applying the logo to all types of paper and materials, as well as web and broadcast media, please check with your teams and vendors to ensure that colours have accurately been reproduced.
The corporate colours must be matched Pantone colour standards. Refer to Pantone Colour Publications and resources for the accurate colour.
- Full Colour: This is the preferred choice, to be used whenever possible and always on full-colour creative, across all media
- 1-colour Printing: For one-colour printing, the complete logo must be printed in black only
- Reverse printing: In cases where the signature appears on a dark background, the entire signature may be reversed out in white only
Please ensure that there is a minimum of 1/4X clear space maintained around the logo, where X is the height of the symbol. Leaving more clear space than this is also acceptable. Always leave at least this distance between the logo and the edge of the page, sign, envelope or any other where medium where it appears.
NOTE: The registered trademark symbol ® is not included in the measuring of clear space.
In order to maintain legibility in print, the minimum logo size cannot be less than 3/4” in height.
For broadcast applications, a minimum size logo cannot be less than 22 scan lines.
For web applications, the minimum size for use of the logo is 53 pixels in height.
When embroidering the Castle Building Centres logo onto clothing or accessories, minimum size to maintain legibility is 3/8” (0.9525 cm) in height. In order to maintain legibility of the corporate signature when reproduced in embroidery, we suggest asking your vendor to optimize thread count.
When using the Castle Building Centres logo, the ratio of width to height is 3:25 to 1:69.
It is the primary way of identifying who we are. As such, it should be used as per the direction of the Style Guide and must be applied consistently from application to application.
The examples shown here are NOT acceptable. If you do not have the proper logo artwork, please go to the download area
Use caution not to change the proportion of the logo.
Don’t change the colours of the logo.
Don’t enclose the logo in any shape other than the original shape.
Don’t reduce the enclosed shape.
Don’t add borders of any kind in the shape.
Design
Logos
Learn about our guidelines and best practices for using our logos, as this helps to ensure that our brand identity remains strong and consistent.
Colour
Learn about our brand’s colour palette and how we use it consistently to create a strong recognizable brand identity.
Typography
Learn about our guidelines and best practices for using our logos, as this helps to ensure that our brand identity remains strong and consistent.
Imagery
Learn about our brand’s colour palette and how we use it consistently to create a strong recognizable brand identity.